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Welcome in our shop of future.
Hoangová, Nikol ; Strouhal, Jonáš (referee) ; Rathouský, Luděk (advisor)
In my diploma work I am dealing with topic of work in one of the world's largest global retailer on the internet - Amazon. In 2015 Amazon opened a new fullfilment centre in Dobrovíz near Prague. Through the statement of one of ex-employee I discovered what it means to work for one of the richest man in the world (2019) - Jeff Bezos. These working conditions I've decided to demonstrate on platform AmazonExperience which consists from e-shop that contains artworks - that apeears as products. They are mostly inspired by company's slogans, stereotypes of work, experiences of Amazon's system and strict or unwritten rules.
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The phenomenon of Slow fashion in contemporary Czechia
Hoang, Thuy Duong ; Lánský, Ondřej (advisor) ; Hyánková, Tereza (referee)
This bachelor's thesis deals with the phenomenon of slow fashion movement created as a reaction to the development of today's fashion industry. The first part explains the term fast fashion, its main features, business models that lead to its creation such as outsourcing and its social and environmental impacts. Moreover, it deals with the gradual infiltration of sustainability into the fashion industry and the subsequent emergence of slow fashion. Based on qualitative research in the form of semi- structured interviews, the practical part examines specific Czech slow fashion brands. The research primarily analyses the motivation of the founders behind building the selected brands, the approach of these companies to the production and distribution of their products and their overall attitude towards today's fashion. KEYWORDS fast fashion, slow fashion, sustainable fashion, textile industry, consumerism
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Consumerism and the environment - geographical and some other contexts
NEUMAN, Jiří
The thesis has a clear aim to outline the issue of consumerism and its inevitable development in contemporary modern society. There is an attempt to show its origins, practices and consequences. It also seeks to draw attention to the increased threat of ecological catastrophe associated with consumerism that could arise from the consequences of poor waste management in developing countries, particularly on the African continent. This region has been chosen as an ideal non-consumerist world. The United States of America, on the other side, is presented as a contrast to Africa as a typical country where consumerism is high, and its population is the world's biggest polluter in terms of waste production. The theoretical part relies on expert heuristics, which are supported by electronic resources in the form of various projects and analyses that have been previously carried out and now used to investigate the problem described.
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Consumerism as anthropological problem
KUKLA LENCOVÁ, Jindra
This bachelor's thesis is focused on the issue of overconsumption in relation to man and his dignity. The aim of this thesis is to map and characterize consumer culture in its key features and manifestations and to thematize the problem of overconsumption in connection with human value and human dignity. The thesis is divided into three chapters. The first chapter describes the basic concepts related to consumer culture. The second chapter continues with selected typical manifestations of contemporary consumer culture. The third chapter deals with the factor of overconsumption in relation to the value of man and human dignity.
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Konzumerismus jako pedagogický problém - vybrané aspekty
VANČURA, Jakub
This bachelor's thesis concentrates on consumerism as a pedagogical problem with an emphasis on the environment and modern technology. The thesis is divided into two parts. In the theoretical part of the thesis, the author tries to define consumerism, depicts its aspects, and describes its historical development. The author attempts to explain why children are the easy target of advertisements promoting consumer lifestyle and then highlights the positives and negatives connected to such lifestyle. The theoretical part of the thesis breaks down the impacts of this trend on the environment, and further points out the extensive use of modern technology, denoting those points as issues which the present-day society faces. The methodical part of the thesis is based on the Framework Education Programme, didactic literature, and the longtime experience of the teachers. Based on the acquired information, the author describes the possible solutions used when dealing with undesirable effects of consumerism executed by social science teachers teaching at the secondary school. Lastly, the author presents several designed lessons which are supposed to serve as inspiration for teachers struggling with how to approach and grasp such a challenging topic. This thesis aims to provide the reader with an overview of the issues of consumer lifestyle and present a layout of possible solutions to those issues from the perspective of the social science teacher teaching at the secondary school.
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Konzumerismus jako pedagogický problém - vybrané aspekty
JELÍNKOVÁ, Markéta
The thesis aims to outline the problematic of consumerism, development of the consumer society and the consumerism lifestyle connected with it. Furthermore, it tries to reflect the problems with keeping the optimal body weight due to massively spread consumerism lifestyle with special attention to the problematic of child and young people obesity which represents one of the current pedagogical problems. The practical part of the thesis focuses on the creation of methodical-didactic preparation, which can be utilized within the subject civic education at elementary schools. The theoretical part of the thesis was created on the basis of the following methods: professional heuristics, comparison and compilation from professional literature and other sources on the basis of which the author tries to analyze the given problematic. The practical part was created with regard to official methodical and didactical principles of teaching. The author will then asses the aspects of the consumerism representing the medical risks in the form of obesity as a pedagogical problem. It will be possible to use the practical part of the thesis as a supplementary material within the teaching about the problematic of consumerism in the civic education classes at elementary schools.
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Economistic Paradigm and Its Impacts on the Environment
Svoboda, Zdeněk ; Kocian, Matúš (advisor) ; Štica, Petr (referee)
The diploma thesis in the field of environmental ethics "The Economistic Paradigm and Its Impact on the Environment" wants to introduce the pitfalls of economically oriented behaviour of contemporary society and the effects of such behaviour on the environment. In this generally accepted model of the functioning of the world, nature plays the role of an unlimited supply of raw materials and food, and man is motivated and externally stimulated by a desire for wealth and prosperity in his actions. Boundless confidence in scientific and technological progress dominates the development of spirituality and the relationship to the environment. All this often at the expense of the poorest, who are the least involved in pollution and climate change. The work acquaints the reader with selected aspects of the ecological crisis and their impact on man and nature. It will present an interpretation of biblical anthropocentrism and other concepts of the approach to the environment, which puts different subjects at the forefront of their interest. The aim of the work is to evaluate the sustainability of the currently set functioning of the world in relation to the environment and to offer alternatives fair to future generations and leading to a harmonious relationship between man and nature.
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Sustainability in fashion
Matějovcová, Dominika ; Soukup, Petr (advisor) ; Remr, Jiří (referee)
The diploma thesis deals with the topics of sustainable and slow fashion, specifically how the sustainability and ideas of slow fashion are reflected in thinking and consumer behavior associated with fashion in the Czech Republic. The theoretical part describes the key concepts associated with this topic and describes the negative impacts of the fashion industry. The thesis focuses on consumer behavior connected to the various stages of the clothing life cycle and the motivation of respondents to exhibit such behavior. A combined research design was used in the research. In the first stage, a quantitative CAWI questionnaire survey was conducted; in the second stage, it was supplemented by semi-structured interviews with respondents interested in sustainable fashion. The analysis in the practical part shows the relationship between the interest in sustainable fashion and socio-demographic indicators of gender, education, economic status and region. The purchase/acquisition of clothing and the consequent maximization of its use showed to be a key phase of sustainable behavior. Accordingly, the interest in sustainable fashion turned out to be a predictor of most of the sustainable shopping behavior, which was most often selected in the questionnaire survey. The results also show that apart from...
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Masculine Identity in Chuck Palahniuk's Early Novels
Ondrášek, Jakub ; Ženíšek, Jakub (advisor) ; Chalupský, Petr (referee)
This MA thesis deals with the masculine identity of the three main male characters of Chuck Palahniuk's early novels Fight Club, Survivor and Choke. It consists of two parts. The first theoretical part briefly explores anthropological and sociological notions of masculinity, with the focus on the manhood in the contemporary USA. As such it serves as the theoretical basis for the second part of literary interpretation. There the masculine identity of the three main characters is discussed. As all the three characters experience the same development of masculine identity, the interpretation advances along this progress. Its stages are identity crisis, turning to the traditional male strategies, rejecting those strategies and searching the basis of one's identity in a personal relationship.
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Difference in Aldous Huxley's approach to the concept of dystopia in the 1930s and 1960s with references to his selected works
Hronová, Marie ; Chalupský, Petr (advisor) ; Topolovská, Tereza (referee)
TITLE: The difference in Aldous Huxley's approach to the concept of dystopia in the 1930s and 1960s with references to his selected works AUTHOR: Marie Hronová DEPARTMENT: Department of English Language and Literature SUPERVISOR: PhDr. Petr Chalupský, Ph.D. ABSTRACT: This thesis is focused on the approach of Aldous Huxley to dystopian fiction. To explore this topic it analyses his two major novels, namely Brave New World (1932) and Island (1962). The aim of the theoretical part is to provide a context to these two works. Therefore, it describes the most important social changes which emerged after the First World War and further developed after the Second World War. This part is also concerned with the development of psychopharmacology and its consequences since it plays a major role in both analysed novels. Further context is given by outlining the basic ideas of selected eastern philosophies as they are crucial for one of Huxley's works. The practical part then analyses Huxley's imaginary society in Brave New World in order to pinpoint the features of the author's dystopian novel and his criticism of the society of the 1930s. Island is explored as a counterpart of Brave New World, since both novels deal with the same topic but in different perspectives. The aim of this part is to analyse and compare the...
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